Serta is proud to be the number one mattress manufacturer in the United States, and a leading manufacturer worldwide.
Find your brand new Serta Mattress for less at Billy Bobs Beds, see our specials below and come on in to learn more!
More gel. More coils. iSeries® is now redesigned with more innovations for 2014.
Are you interested in the benefits of a memory foam mattress, but prefer the comfort and support of a traditional innerspring? It’s time to experience the iSeries® Hybrid Sleep System by Serta.
Our iSeries hybrid mattresses combine the same memory foam innovations found in our all-foam iComfort® Sleep System with the support of an advanced innerspring. This unique construction works to provide intelligent cradling and cooling comfort at the sleep surface with deep individual support for each sleep partner.
Approval Super Pillow Top
Cushioning comfort of a pillow top with individualized support
Cool Action™ Dual Effects® Gel Memory Foam helps relieve pressure while providing targeted support and enhanced cooling comfort
EverCool® Gfx Memory Foam provides supple, body conforming comfort and an extra ability to move heat away from the body
Duet® Coil Individually Wrapped Coil-in-Coil Support System responds to each sleep partner individually for cradling comfort and deep postural support
MSRP - Set, Including Boxspring $1,699 - Twin XL $1,774 - Full $1,799 - Queen $2,299 - King / Cal King
Expression Firm
Experience the benefits of our gel memory foam with a firm mattress
Cool Action™ Dual Effects® Gel Memory Foam helps relieve pressure while providing targeted support and enhanced cooling comfortt
Two layers of Serta® Support Foam create a firm feel
Duet® Coil Individually Wrapped Coil-in-Coil Support System responds to each sleep partner individually for cradling comfort and deep postural support
MSRP - Set, Including Boxspring $1,499 - Twin XL $1,574 - Full $1,599 - Queen $2,099 - King / Cal King
Merit Super Pillow Top
Gentle cushioning at the sleep surface with proper body support
Cool Action™ Dual Effects® Gel Memory Foam helps relieve pressure while providing targeted support and enhanced cooling comfort
Soft yet supportive Serta® Comfort XD™ Foam gently cradles the body
Duet® Coil Individually Wrapped Coil-in-Coil Support System responds to each sleep partner individually for cradling comfort and deep postural support
MSRP - Set, Including Boxspring $1,299 - Twin $1,399 - Twin XL $1,474 - Full $1,499 - Queen $1,999 - King / Cal King
Vantage Firm
Traditional firm feel with the benefits of gel memory foam
Cool Action™ Dual Effects® Gel Memory Foam helps relieve pressure while providing targeted support and enhanced cooling comfort
Serta® Support Foam creates a firmer feel
Duet® Coil Individually Wrapped Coil-in-Coil Support System responds to each sleep partner individually for cradling comfort and deep postural support
MSRP - Set, Including Boxspring $1,099 - Twin $1,199 - Twin XL $1,274 - Full $1,299 - Queen $1,799 - King / Cal King
Vantage Plush
Traditional firm feel with the benefits of gel memory foam
Cool Action™ Dual Effects® Gel Memory Foam helps relieve pressure while providing targeted support and enhanced cooling comfort
Serta® Support Foam creates a firmer feel
Duet® Coil Individually Wrapped Coil-in-Coil Support System responds to each sleep partner individually for cradling comfort and deep postural support
MSRP - Set, Including Boxspring $1,099 - Twin $1,199 - Twin XL $1,274 - Full $1,299 - Queen $1,799 - King / Cal King
The new premium iSeries® Profiles™ collection combines our most advanced comfort and support technologies with a luxurious and sophisticated design. These are the only iSeries models to combine our exclusive hybrid mattress technology with our new EverFeel™ Technology for a difference you’ll feel the moment you lie down.
Every new iSeries hybrid mattress features our Cool Action™ Dual Effects® Gel Memory Foam – Serta’s latest breakthrough in gel memory foam technology. This is the world’s first material to combine both our original MicroSupport® gel and our MicroCool+™ gel in a material with up to 25% more total gel than our original formula. Plus, we have upgraded our exclusive Duet® Coil Individually Wrapped Coil Support System by adding even more Duet Coils to properly balance comfort and support across the mattress.
Caliber Super Pillow Top
Combines luxurious, ultra-plush comfort with individualized support
The only iSeries® model to feature 3 layers of advanced memory foams
Two layers of Cool Action™ Dual Effects® Gel Memory Foam for targeted support and enhanced cooling comfort
One layer of EverCool® Gfx Memory Foam for supple, body conforming comfort and an extra ability to move heat away from the body
EverFeel™ Technology for a difference you’ll feel the moment you lie down
Duet® Coil Individually Wrapped Coil-in-Coil Support System responds to each sleep partner individually for cradling comfort and deep postural support
MSRP - Set, Including Boxspring $2,899 - Twin XL $2,974 - Full $2,999 - Queen $3,499 - King / Cal King
Prominence Super Pillow Top
Plush, contouring comfort is paired with advanced support
Cool Action™ Dual Effects® Gel Memory Foam helps relieve pressure while providing targeted support and enhanced cooling comfort
EverFeel™ Technology for a difference you’ll feel the moment you lie down
Duet® Coil Individually Wrapped Coil-in-Coil Support System responds to each sleep partner individually for cradling comfort and deep postural support
MSRP - Set, Including Boxspring $2,399 - Twin XL $2,474 - Full $2,499 - Queen $2,999 - King / Cal King
Prominence Firm
Perfect balance of our gel memory foam technology and extra-firm support
Cool Action™ Dual Effects® Gel Memory Foam helps relieve pressure while providing targeted support and enhanced cooling comfort
Serta® Support Foam creates a firmer feel
EverFeel™ Technology for a difference you’ll feel the moment you lie down
Duet® Coil Individually Wrapped Coil-in-Coil Support System responds to each sleep partner individually for cradling comfort and deep postural support
MSRP - Set, Including Boxspring $2,399 - Twin XL $2,474 - Full $2,499 - Queen $2,999 - King / Cal King
Honoree Super Pillow Top
Cradling and contouring comfort plus the support you need
Cool Action™ Dual Effects® Gel Memory Foam helps relieve pressure while providing targeted support and enhanced cooling comfort
Two layers of Serta® PillowSoft™ Foam gently contour for enhanced cushioning
EverFeel™ Technology for a difference you’ll feel the moment you lie down
Duet® Coil Individually Wrapped Coil-in-Coil Support System responds to each sleep partner individually for cradling comfort and deep postural support
MSRP - Set, Including Boxspring $1,899 - Twin XL $1,974 - Full $1,999 - Queen $2,499 - King / Cal King
Honoree Super Cushion Firm
Cushion firm feel with the benefits of gel memory foam
Cool Action™ Dual Effects® Gel Memory Foam helps relieve pressure while providing targeted support and enhanced cooling comfort
EverFeel™ Technology for a difference you’ll feel the moment you lie down
Duet® Coil Individually Wrapped Coil-in-Coil Support System responds to each sleep partner individually for cradling comfort and deep postural support
MSRP - Set, Including Boxspring $1,899 - Twin XL $1,974 - Full $1,999 - Queen $2,499 - King / Cal King