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60% Discount on all iComfort Products

60% Discount on all iComfort Products

iComfort, iSeries, iSeries Profiles

 

16 different icomfort-series in stock. Come to Billy Bobs Beds® and see why nobody sells iComfort for less than Billy Bob!


 

iComfort at Billy Bobs Beds

Memory foam: Reinvented.

$300 Gift Card (See detail at store)Today, many people prefer a memory foam mattress for its pressure-relieving comfort, ability to conform and adapt to each person's body, and outstanding motion isolation. While it can provide great comfort to many, others have found that memory foam mattresses can sleep too hot, sink in too deeply or make it hard to adjust sleep positions in the night. So, isn't it about time that someone reinvented memory foam?

The iComfort® Sleep System by Serta® is made with our revolutionary Cool Action™ Gel Memory Foam - the world’s first memory foam infused with the support and cooling touch of Serta’s MicroSupport® gel. This breakthrough gel memory foam is designed to provide enhanced cooling comfort and extra support where you need it for a cool, comfortable and supportive sleep experience. Plus, for a totally customizable bedroom experience, you can choose a Serta Motion Perfect® Adjustable Foundation, which allows you to adjust the head or foot of the mattress using a wireless remote.

Prodigy EverFeel™
  • Luxuriously comfortable, yet extremely supportive
  • The only iComfort® model to feature 3 layers of advanced memory foams
  • Cool Action™ Dual Effects® Gel Memory Foam helps relieves pressure while providing targeted support and enhanced cooling comfort
  • EverFeel™ Technology for a difference you’ll feel the moment you lie down

MSRP - Set, Including Boxspring

$1,599 - Twin XL / Spl Cal King    
$1,799 - Full
$1,999 - Queen
$2,499 - King/Cal King

$300 Gift Card (See detail at store)

 

iComfort - Prodigy

Savant EverFeel™ Plush

  • Plush comfort meets advanced support with Serta’s most popular iComfort® model
  • Features a cradling layer of Serta’s exclusive EverCool® Memory Foam
  • Cool Action™ Dual Effects® Gel Memory Foam helps relieves pressure while providing targeted support and enhanced cooling comfort
  • EverFeel™ Technology for a difference you’ll feel the moment you lie down

MSRP - Set, Including Boxspring

$1,399 - Twin XL / Spl Cal King    
$1,599 - Full
$1,799 - Queen
$2,299 - King/Cal King

$300 Gift Card (See detail at store)

 

Savant EverFeel™ Plush

Savant EverFeel™ Cushion Firm

  • Cushion-firm version of our most popular iComfort® model
  • Cool Action™ Dual Effects® Gel Memory Foam helps relieve pressure build-up while providing targeted support and enhanced cooling comfort
  • A layer of our original Cool Action™ Gel Memory Foam creates a slightly firmer feel
  • EverFeel™ Technology for a difference you’ll feel the moment you lie down

MSRP - Set, Including Boxspring

$1,399 - Twin XL / Spl Cal King    
$1,599 - Full
$1,799 - Queen
$2,299 - King/Cal King

$300 Gift Card (See detail at store)

Savant EverFeel™ Cushion Firm

Genius EverFeel™

  • Perfect balance of pressure-relieving comfort and extra-firm support
  • 2” layer of Serta® Support Foam creates a firmer feel
  • Cool Action™ Dual Effects® Gel Memory Foam helps relieves pressure while providing targeted support and enhanced cooling comfort
  • EverFeel™ Technology for a difference you’ll feel the moment you lie down

MSRP - Set, Including Boxspring

$1,199 - Twin XL / Spl Cal King    
$1,399 - Full
$1,599 - Queen
$2,099 - King/Cal King

$300 Gift Card (See detail at store)

Genius EverFeel™

Insight EverFeel™

  • Contouring, pressure-relieving comfort at the sleep surface
  • Cool Action™ Dual Effects® Gel Memory Foam helps relieves pressure while providing targeted support and enhanced cooling comfort
  • EverFeel™ Technology for a difference you’ll feel the moment you lie down

MSRP - Set, Including Boxspring

$799 - Twin
$899 - Twin XL / Spl Cal King    
$1,099 - Full
$1,299 - Queen
$1,799 - King/Cal King

$300 Gift Card (See detail at store)

Insight EverFeel™

 

iComfort Directions

Our lastest advancement in sleep technology.

$300 Gift Card (See detail at store)Serta changed the memory foam category forever with the iComfort® Sleep System, which features the world’s first memory foam infused with the support and cooling touch of Serta’s MicroSupport® gel. Now Serta introduces iComfort® Directions™, a premium memory foam mattress line featuring our first dual-action gel memory foam in a sleep system designed from the surface to the core for enhanced cooling comfort and individualized body support. Serta’s new Cool Action™ Dual Effects™ material is the world’s first memory foam to combine both Serta’s original MicroSupport® gel and our breakthrough MicroCool+™ gel in a material with 25% more total gel than our original Cool Action™ gel memory foam. Plus, you can complete your iComfort Directions sleep system with the new Serta® Motion Custom™ Adjustable Foundation, the most advanced adjustable base you can buy today.

 

Inception™
The Inception bed is designed to deliver enhanced cooling comfort and individualized support.

MSRP - Set, Including Boxspring
$1,349 - Twin XL
$1,799 - Full
$1,999 - Queen
$2,074 - Split Queen
$2,499 - King
$2,499 - Cal King

$300 Gift Card (See detail at store)

iComfort Directions Inception™


Acumen
Experience plush cooling comfort and individualized support with the Acumen bed.

MSRP - Set, Including Boxspring
$1,649 - Twin XL    
$2,099 - Full    
$2,299 - Queen    
$2,374 - Split Queen    
$2,799 - King    
$2,799 - Cal King   

$300 Gift Card (See detail at store)

iComfort Directions Acumen™

Reinvention
Plush cooling comfort meets firm individualized support with the Reinvention bed. This is only iComfort Directions mattress to feature our Cool Reaction™ Slow Recovery Latex Foam, a naturally breathable foam that responds instantly to comfort and support your body, while avoiding the “springy” feeling that can be associated with other latex foams.

MSRP - Set, Including Boxspring
$2,049 - Twin XL    
$2,499 - Full    
$2,699 - Queen    
$2,774 - Split Queen    
$3,199 - King    
$3,199 - Cal King

$300 Gift Card (See detail at store)

iComfort Directions Reinvention™

Epic
The Epic bed provides the ultimate combination of cradling cooling comfort with deep down individualized support. It is the only iComfort Directions mattress to feature our Cool Action™ Gel Energy Foam, designed to respond quickly to body pressure for enhanced comfort and deep down support you'll feel the moment you lie down.

MSRP - Set, Including Boxspring
$2,349 - Twin XL    
$2,799 - Full    
$2,999 - Queen    
$3,074 - Split Queen    
$3,499 - King    
$3,499 - Cal King   

$300 Gift Card (See detail at store)


 
iComfort Directions Epic™

 


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